Almased

Almased, initially a retail-only brand, sought to expand their marketing efforts to include online channels and to build their own online store. They faced challenges in promoting their products effectively both in retail and online, particularly focusing on content testing to determine the most effective angles and value propositions. By leveraging meta-platform marketing, they aimed to attract new and younger customers, utilizing detailed A/B testing and campaign optimization to achieve significant improvements in their marketing outcomes.

Our
Challenge

Almased started with a strong presence in retail but needed a robust strategy to promote their products and support their retail partners through online marketing efforts. A primary focus was on content testing to understand which angles and value propositions resonated best with their audience. The goal was to use the insights gained from meta-platform testing to inform broader campaigns, including print. Additionally, Almased aimed to target new and younger customers and required guidance in setting up their own online store. This expansion included running ads for direct conversions through their new online store, complementing their retail efforts.

Solution

How we achived great results

Campaign Se-tup

Targeting involved broad targeting and Lookalike Audiences with minimal necessary restrictions, removing age restrictions, and extending the targeting to cover all of Germany. Shifted the campaign goal from 'Traffic' to 'Conversion,' optimizing for 'Button-Click' actions leading to online retailers.

Content and Asset Testing

Implemented various asset and content tests and created a landing page for Almased with A/B testing to compare product-focused pages versus blog pages, aiming for data-driven and effective marketing campaign management.

Online Store Development

Assisted Almased in setting up their online store, enabling the launch of specific ads targeting both retail and their new online shop.

Results

The strategic approach led to a significant reduction in the cost per acquisition (CPA) for retail, decreasing from 12€ to an average of 2-3€ per month. Almased successfully launched their own online store, providing a new avenue for campaign setups and offering specific ads for both retail and the online shop. This dual approach enhanced their ability to reach and convert customers through targeted online advertising and supported their broader retail marketing efforts.