Everstores Consulting

Everstores, actively purchasing and enhancing Shopify businesses, sought consulting services to revitalize their newly acquired stores, bolster their growth team, and standardize procedures across brands. As a result of the engagement, Everstores experienced notable advancements in their operational and marketing strategies, leading to tangible growth within a short span.

Our
Challenge

Everstores faced multiple challenges in reviving the performance of newly acquired stores. There was a pressing need to assemble a growth team, integrate agencies, and establish standardized operating procedures for the growth department. Additionally, they sought improvements in multiple areas of their marketing strategy, including UI/UX design, Shopify store configurations, email marketing, and advertising across various platforms.

Solution

How we achived great results

Data Analysis & Business Review

Conducted an in-depth examination of business data, including purchase data, future analysis, and Profit & Loss statements. Initiated strategic projects to reduce costs and enhance CM2 across brands while establishing comprehensive marketing SOPs to amplify CM3.

Team & Agency Management

Revamped the growth team by introducing expert knowledge and SOPs for existing marketing channels. Onboarded specialized agencies and implemented hiring initiatives to strengthen the team.

Shopify Enhancement

Enhanced Shopify store setups through coding improvements, integration of third-party apps, and refreshed UI/UX for specific brands.

Results

The engagement led to a universal positive CM3 improvement across all combined brands within just three months. A foundation of knowledge and procedures was established for efficiently operating DTC brands. The growth team became fully functional and autonomous, reducing reliance on external agencies and enhancing in-house expertise.