Everstores

Everstores, a prominent German Shopify Aggregator, faced challenges in rejuvenating the performance of their recently acquired brands. With a hiatus in advertising post-acquisition and challenges with international targeting, there was a compelling need to redefine the performance marketing strategy, both operationally and through consultation.

Our
Challenge

Everstores needed to resuscitate the performance of new acquisitions following a 2-3 month advertising pause. Additionally, there was a pressing need to rebuild a competent growth team, onboard new agencies, and establish robust SOPs for consistent growth strategies across all brands. They also had to navigate the complexities of marketing across multiple countries.

Solution

How we achived great results

Channel Strategy

Enhanced meta performance and scaled Google campaigns, alongside renewed email marketing efforts to drive engagement and conversions.

Creative Asset Management

Introduced a systematic iteration process for creative assets, guided by data-driven insights to ensure effective and optimized creative direction.

Optimization & Tracking

Implemented rigorous campaign setups with defined testing parameters, leveraging Lookalike and custom audiences, and heightened performance tracking with a hard KPI ad steering approach.

Results

Key indicators of success included improvements in MER, CM2, Blended Target ROAS, CAC, AOV, CR, and maintaining CM3 above 10%. There was a notable 15% improvement in overall Return on Ad Spend (ROAS) across all brands. The meticulous performance marketing strategies employed for Everstores not only rejuvenated their new acquisitions but also laid a foundational framework for sustainable growth across multiple brands and international territories.