Salted Beauty Growth Hacking

Salted Beauty, founded in 2018, is a unique cosmetics and skincare provider offering customized products based on a personalized skin quiz. The main objective was to determine if launching a new open store could lead to better Revenue per Customer compared to the pre-existing quiz method. With the challenge of poor tracking in Google Analytics, a series of growth hacking strategies were employed to shed light on this goal.

Our
Challenge

Salted Beauty's online platform had two checkout options: new customers took a skin quiz, and returning customers accessed a section called "the friend zone." The primary challenge was the unreliable tracking of Google Analytics, leaving the company with unquantifiable growth metrics. There was an urgent need to launch a new open store and conduct A/B testing to measure its effectiveness against the quiz approach in terms of Revenue per Customer.

Solution

How we achived great results

Google Analytics 4 (GA4) and A/B Testing Integration

mplemented GA4 for Shopware 5 with improved tracking accuracy of 98% and integrated VWO to facilitate the A/B testing process.

Store Enhancements

Launched an open store, added variant dropdowns on the collection page, and tracked user funnels in both GA4 and VWO.

URL Split-Test Execution

Conducted a URL split-test where 50% of users received both OpenStore and Quiz buttons, while the other 50% only received the quiz button to optimize user engagement.

Results

The open store experiment demonstrated a 20% better Conversion Rate compared to the quiz method. More impressively, there was an increase in revenue per visitor by 1.5€. Although insights on the long-term growth strategy, user acquisition, retention, and revenue weren't provided, these initial results showcase the potential of integrating growth hacking techniques to improve a company's performance.