Creative References

In response to increasing tracking restrictions in paid social media, having an in-house creative production department has become crucial. Various clients have benefited from our dedicated team focusing on hypothesis testing of content and creative production. Our capabilities range from static ads with value proposition testing to comprehensive video production, including pre- and post-production processes.

Our
Challenge

Due to tracking restrictions, creatives in paid social media have gained heightened importance. Clients needed a reliable in-house solution to continuously test and refine their content to maintain and improve ad performance.

Solution

How we achived great results

Value Proposition Workshop

Conducted workshops to collaboratively develop a unified communication strategy and brand understanding, ensuring that all creative outputs align with the client's brand voice and visual identity.

Content and Creative Testing

Hypothesis testing of various content types to determine the most effective strategies. Iterations of different ad creatives to optimize elements such as hooks, midsections, and CTAs.

Creative Production

Focused on static ads with value proposition testing to ensure that key messages resonate with target audiences. Comprehensive video production services including concept development, video editing, and post-production to deliver high-quality video content.

Results

The establishment of our in-house creative production department has led to significant improvements in the performance of our clients' social media ads. By focusing on hypothesis testing and iterative creative development, clients have seen enhanced ad effectiveness and engagement. The ability to rapidly test and refine creatives has ensured that our clients can adapt to changing market conditions and audience preferences, maintaining a competitive edge in their respective industries.