Google Performance Marketing

Dayon, a company specializing in innovative UV and red light therapy products, sought to enhance their performance marketing efforts on Google. By implementing a comprehensive campaign strategy targeting various search and display channels, Dayon aimed to improve lead generation and shopping outcomes while optimizing their budget. The integrated approach, which combined pull marketing on Google with push marketing on meta platforms, led to a significant reduction in the cost per lead.

ANNA Inspiring Jewelry, a premium jewelry brand, aimed to develop a successful growth strategy on Google and meta platforms. By leveraging a holistic growth approach based on contribution margin KPIs and ensuring a deep understanding of the brand's visual and tonal identity, a comprehensive and profitable SEA strategy was crafted. Key implementations included a thorough overhaul of conversion tracking and keyword analysis, leading to a significant improvement in marketing efficiency and revenue.

Everstores, a prominent German Shopify Aggregator, faced challenges in rejuvenating the performance of their recently acquired brands. With a hiatus in advertising post-acquisition and challenges with international targeting, there was a compelling need to redefine the performance marketing strategy, both operationally and through consultation.